Turn existing ecosystems into origination funnels.
Plug Originate into partner networks, lender workflows, and the systems you already run. Capture applications, route deals, and pay commissions from one connected flow.
Partners already moving deals on Originate

Marketing agency

ISO

Accounting firm

POS ISO

Marketing agency

ISO

Marketing agency

Event company

Marketing agency

ISO

Built around the ecosystem you already have.
Originate sits between partner networks, merchant intake, lender workflows, and your CRM. Every side gets the surface it needs while the deal keeps moving through one shared record.
Keep attribution intact from first application
Route submissions into lender workflows
Run commissions from funded outcomes
How a deal moves through Originate.
Applications pour in one side and come out funded, with commission already run. One continuous flow, nothing stuck or re-keyed in between.
- Step 1
Acquire
Drop the form where your ecosystem already lives.
- Step 2
Onboard
Approve partners and issue tracked links.
- Step 3
Route
Send qualified submissions into the right lender workflow.
- Step 4
Fund
Keep documents, status, and servicing connected.
- Step 5
Commission
Run statements from the funded deal.
Built for every side of the deal.
From the partner who refers a deal to the lender who funds it, every side gets a surface of its own, connected to the same record and the tools you already run.
MerchantsApply through a clean branded intake path.Start application
PartnersUse personal apply links, deal status, and statements.Become a partner
LendersReview routed queues and owned-book activity.Become a lender
OperatorsManage intake, routing, documents, and status.Start as partner
Program ownersSee activation, funded volume, and commission health.Build program
Brokers / ISOsBring referrals into tracked origination workflows.Join networkOne record in. Commission out.
Nothing re-keyed in between. Every partner, merchant, lender, and operator sees the role-specific view of the same origination funnel.

Partner funnel
Tracked links, portal access, approval status, and attribution.
Merchant intake
Branded applications with documents, status, and program context.
Lender routing
Send deals by availability, program rules, and connection status.
Commission run
Keep payouts tied to funded deals and partner statements.
Stop pretending you'll build it.
Originate is the system you were going to build in-house anyway, without the eighteen months of engineering. We'll map your ecosystem into an origination funnel.